Hamilton in Ferrari and Antonelli in Mercedes: for Stefano Domenicali, it's "an extraordinary opportunity"
10/12/2024 10:29 AM
Present at the Festival dello Sport in Trento, the CEO of Formula 1 is thrilled at the thought of seeing Lewis Hamilton dressed in red and Kimi Antonelli in Mercedes in 2025.
2025, a guaranteed spectacle.
Like it or not, Formula 1 under the Stefano Domenicali/Liberty Media management has experienced and continues to experience an extremely prosperous period, both in terms of TV ratings and the ever-growing number of spectators at the circuits, especially with a season that is finally balanced and full of surprises after Red Bull's dominance over the past two years.
But next year, the pinnacle of motorsport promises to deliver even more spectacle.
Aside from a technical gap between teams that is expected to narrow toward absolute balance, the 2025 Formula 1 season will be remembered for the historic debut of Lewis Hamilton in Ferrari, who, after eleven years, will shed his Mercedes driver suit to don the red, fulfilling the dream of a lifetime.
"As a fan of the Prancing Horse, it's an extraordinary opportunity because Hamilton is a central figure," Stefano Domenicali began, speaking at the Festival dello Sport in Trento. There's also great anticipation to finally see our Kimi Antonelli in action, with the young Italian talent ready to carry Mercedes on his shoulders despite his very young age, following his first, though unfortunate, taste of Formula 1 at Monza a few weeks ago.
"The young drivers? There are many, and what I like is that each one has their own personality. We are in a fortunate phase, and the issue of drivers is not a problem. Young blood is essential for us; what F1 needs to do is move away from its self-referentiality. I want to see different faces and professions."
For a Formula 1 increasingly appealing to the new generations, Stefano Domenicali emphasized the importance of putting the youth at the center: "It's an F1 that, if it had remained tied to old themes, wouldn't have evolved this way. We had to understand the sensitivity of those who follow us, with different ages, opinions, and sensibilities."
"It's a platform that, from being purely a sport, has become entertainment. Drivers remain at the core, but we've expanded the product through social media, storytelling, thinking that attracting younger people through diversity was crucial." – he pointed out – "We've launched the Kids’ TV. Now the Brad Pitt movie is coming, which will give us another boost. We need to think big, and we have the obligation to anchor young people to our product. And this is giving us great commercial credibility. We've never been this strong; everyone wants to come because Formula 1 is the place to be." – the former Ferrari team principal explained.
"What we've done in such a short time is incredible. Now we need to think about expanding even further. The great challenge is to make sure that all those who follow us remain consistently focused." – Stefano Domenicali concluded.
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