Cost of NASCAR sponsorship for two-race deal with Stewart-Haas?
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Texas A&M spent $160,000 to be a primary sponsor in two races with Stewart-Haas Racing
The cost of NASCAR sponsorship is rarely disclosed. Outside of court documents, that information rarely surfaces.
Today’s NASCAR teams survive significantly on sponsorship revenue.
Stewart-Haas Racing recently completed their final season as an organization. The team has folded ahead of the 2025 racing season.
Kevin Harvick astonished on the closure of Stewart-Haas Racing
Texas A&M was a primary sponsor for two races during the 2024 season. Chase Briscoe ran the Texas A&M car at Las Vegas Motor Speedway on October 20th. Josh Berry then ran the No. 4 car with a Texas A&M livery in the championship finale at Phoenix Raceway.
What is the cost of NASCAR sponsorship?
Following a record request, Sportico has obtained the cost of the NASCAR sponsorship. The two-race deal came at a cost of $160,000.
The deal also came with required social media posts from the team. In addition, 20 complimentary "VIP full-access credentials" for both events.
Texas A&M University is based in College Station, TX.
Denny Hamlin says it costs $18M to run a NASCAR team
Links
Texas A&M | Stewart-Haas Racing | NASCAR
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