Texas A&M spent $160,000 on Stewart-Haas sponsorship

Today at 02:09 AM

Texas A&M University agreed to spend $160,000 to be the primary sponsor of Stewart-Haas cars at two NASCAR races, a marketing partnership that the school called "novel" during its original announcement.

The contract, a copy of which Sportico obtained via open records requests, was signed by both sides in early October. For a final cost of no more than $160,000, Stewart-Haas agreed to race twice with Texas A&M-branded liveries, plus a handful of other marketing, promotional and ticket deliverables.

Chase Briscoe raced his No. 14 car with a maroon Texas A&M wrap in Las Vegas on Oct. 20, and his teammate Josh Berry drove his No. 4 car with a maroon and camouflage wrap at … Phoenix.

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In addition to the marketing on the cars and drivers, Stewart-Haas agreed to provide the university with a handful of other benefits, according to the contract. They include a minimum of four "Texas A&M-specific" social media posts during race weekends, and a promise to tag the school‘s socials in all race-related posts.

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Texas A&M also received access to 20 complimentary "VIP full-access credentials" to each race, a race-day tour for university guests at each

— Sportico —