NASCAR's Driver Ambassador Program in effect this year

Today at 02:46 AM

[NASCAR’s] its new "Driver Ambassador Program" modeled after the PGA concept is now in full swing. Several million dollars are said to be at stake for drivers.

Drivers earn one point for every 15 minutes of their time doing something considered "promotion" (such as media interviews or appearances at tracks) outside of the mandatory sessions (postrace news conferences, etc.) or traveling to events. And depending on a driver‘s star power, which is determined by a formula, they earn multipliers on those points (up to five times multiplied for the top five stars).

Whoever earns the most points gets the most money from the DAP fund, but the payouts go down the list in an attempt to get drivers motivated to do more on behalf of promoting the sport. So when Elliott and Bubba Wallace recently flew to Chicago for the day to visit Barstool Sports, they racked up a bunch of points for their time and moved up in the overall standings.

— The Athletic —