RFK Racing wins multiple MarCom Awards

Yesterday at 02:47 PM

RFK Racing is thrilled to announce its recent achievements at the 2024 MarCom Awards, where the team was honored with multiple Platinum Awards, marking a milestone in the organization‘s dedication to marketing innovation and communications excellence. The prestigious accolades celebrate the team‘s creative, impactful campaigns within NASCAR that have captured the attention and admiration of fans and partners across the industry.

RFK Racing‘s award-winning entries showcased the team‘s innovative approach to engaging fans and enhancing partner visibility, through unique platforms and integrated digital strategies. RFK scored a total of seven Platinum MarCom Awards and two Gold, being recognized for its work with partners BuildSubmarines.com, Castrol, King‘s Hawaiian, Consumer Cellular and Fastenal. In addition, the team was awarded Platinum recognition for its RFK TeK platform and 'Backstreet Banter‘ podcast initiatives.

"We are incredibly proud to be recognized with these MarCom Awards," said Kevin Woods, VP, Marketing and Communications. "Our team is dedicated to pushing the boundaries of traditional motorsports marketing and developing unique initiatives that resonate with fans, partners and the community. These awards are a testament to our commitment to creative storytelling and elevating the RFK Racing brand through strategic partnerships and innovative content."

The MarCom Awards, an international competition for marketing and communication professionals, recognize outstanding achievement in creative and digital communications, public relations, social media, branding, and more. With a distinguished panel of industry professionals evaluating thousands of entries worldwide, the MarCom Awards are a significant benchmark for marketing and communication excellence.

The MarCom Awards receives over 6500 entries annually, with only 18 percent being awarded with the Platinum Award and 22 percent Gold. RFK has been awarded 45 Platinum MarCom Awards since 2011.

In 2023, the RFK Marketing and Sales team received MarCom’s prestigious Platinum Team Achievement Award in recognition of the team‘s outstanding performance.

In addition, RFK Racing earned multiple Hermes Creative and dotCOMM Awards in 2024, further solidifying its reputation for excellence in digital innovation and creative communication across the motorsports industry.

2024 MarCom Awards                              

2024 Hermes Awards

2024 dotCOMM Awards

— RFK Racing —