Shady Rays partners with Bubba Wallace, Tyler Reddick
Today at 02:33 AM
23XI Racing and Shady Rays – an independent, American-owned adventure eyewear brand – announced today a multi-year partnership between the two dynamic organizations, bringing advanced optical technology to one of NASCAR’s most exciting teams.
The partnership establishes Shady Rays as the official sunglasses provider for the team and two of its drivers, Bubba Wallace and Tyler Reddick, and features the brand as an associate partner on the No. 23 and No. 45 cars at select races during the 2025 NASCAR Cup Series season.
“Vision is critical in motorsports, from the driver’s seat to the pit box,” said Steve Lauletta, 23XI team president. “Shady Rays’ commitment to optical excellence and innovative design makes them the perfect sunglasses partner for our driven organization. Their premium polarized lenses give our team the clarity and precision needed to compete at the highest level of NASCAR.”
23XI Racing co-owner Denny Hamlin, who has worn Shady Rays since 2021 and has his own collaborative product with the brand, emphasized the performance benefits: “As a driver, I know firsthand how critical clear vision is to a successful race. Shady Rays’ performance lens technology gives you that extra edge, whether you‘re a fan watching from the stands or a crew member executing throughout the race."
The comprehensive, multi-year partnership will begin by outfitting the entire 23XI team with Shady Rays‘ premium polarized eyewear featuring COLORUSH™ color enhancing lens technology. This same optical clarity and color enhancement can be found in many of Shady Rays‘ existing lifestyle and adventure eyewear products and will later expand to include a line of Shady Rays x 23XI co-branded performance-inspired shades.
“In racing, split-second decisions demand perfect vision,” Shady Rays Founder and CEO Chris Ratterman said. “Our advanced COLORUSH™ color enhancing technology and premium polycarbonate lenses provide the elite optical clarity that 23XI Racing’s teams need to perform at their peak. This partnership unites two organizations committed to pushing the boundaries of performance.”
Bubba Wallace, driver of the No. 23 Toyota Camry XSE, highlighted the practical advantages: “The glare reduction and clarity I get from Shady Rays’ polarized lenses are game-changers, especially during those challenging transition periods when the sun’s low on the horizon. Whether I’m driving on the road or working with my crew in the garage, having premium eyewear that I can trust makes a real difference in my performance.”
Tyler Reddick, pilot of the No. 45 Toyota Camry XSE, added: “The enhanced color definition from Shady Rays’ lenses helps me as I‘m analyzing the track. As we prepare to race and the crew focuses on performing at the highest levels, even the smallest visual advantage can make a huge difference.”
Lauletta elaborated on additional partnership benefits: "Aside from providing our drivers and team with stylish, quality eyewear, we also share a common interest in supporting those who make meaningful impacts in their communities. Both our brands seek to put fans first, and throughout the season, we look forward to unique collaborations that will provide great experiences for them."
"Just like the 23XI Racing team has each other’s backs at 200 mph on the track, we have our customers’ backs every time they put on a pair of Shady Rays," Ratterman added. "Whether you’re watching from the stands or hitting your own daily adventures, our Lost & Broken protection program means you can focus on what matters most — the moments in front of you. This partnership with 23XI Racing reflects our commitment to not just selling eyewear, but being there for our fans every step of the way.”
The partnership expands Shady Rays’ presence in elite sports, where superior vision and split-second decision-making are paramount. Beyond motorsports, the brand’s premium eyewear is trusted by professional athletes across golf, fishing, volleyball, and other high-performance sports.
— 23XI Racing —
