Voldex partners with NASCAR to launch year-long racing experience in Driving Empire

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Just in time for the DAYTONA 500, leading Roblox developer Voldex announced its partnership with NASCAR to bring a year of authentic NASCAR fun to top Roblox racing game, Driving Empire. Starting February 14, Driving Empire players and NASCAR fans can look forward to high-octane updates and events, starting with the DAYTONA 500. Throughout the year, Driving Empire will release new NASCAR content like cars, liveries, races, events, UGC items and more. Players will dive into the action by racing official NASCAR vehicles from Toyota, Ford, and Chevrolet at the famed Daytona International Speedway.

"Driving Empire has become a must-play destination for car enthusiasts on Roblox," said Harry Bienenstock, Head of Growth at Voldex. "Our previous partnership with NASCAR in 2024 was met with a lot of excitement from players and we‘re thrilled to partner with NASCAR again for an even bigger celebration of one of the world‘s most iconic motorsports!"

The partnership will also introduce a dedicated area called NASCAR World in Driving Empire, a central hub for users to unlock over 40 exclusive liveries, collect official NASCAR UGC items, and connect with fellow racing enthusiasts.

"Our mission has always been to bring the thrill of NASCAR to fans on all platforms," said Nick Rend, Vice President of Interactive and Emerging Platforms at NASCAR. "Our partnership with Voldex to bring NASCAR to Driving Empire introduces our sport to the largest car enthusiast audience on Roblox. This collaboration will welcome new fans to NASCAR while complementing the real-world action with an interactive experience—including, for the first time, the addition of all Cup Series teams on the platform.

We‘re excited to see fans engage with the new content year-round and to have a persistent presence in Driving Empire."

Check out the action for yourself only in Driving Empire on Roblox. For additional information about NASCAR, including this year‘s DAYTONA 500 starting on February 16, visit NASCAR.com.

— NASCAR —