The evolution of a Formula 1 sponsorship deal

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Today at 09:47 AM

From the hazy, heady days of tobacco giants to the cryptic crypto currency courtships of recent years, Formula 1 has always relied on sponsorship revenue for a significant slice of the funding required to go racing.Ask any fan what their favourite car is, or who they feel is the greatest driver of all time, and the picture they paint will invariably contain a detailed description of the livery ...Keep reading

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