Tesla Australia sales slump for seventh consecutive month
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Tesla sales in Australia are poised to fall by more than 20 per cent by the end of 2024, following its eighth month of sales decline this year.
Tesla is on track to drop out of the Top 10 selling car makers in Australia for 2024, after the US brand reported its seventh month in a row of slowing deliveries – and eighth this year.
Data published by the Electric Vehicle Council of Australia lists 1464 Tesla vehicles as delivered in October 2024, down 26.4 per cent on the same month last year (see table at the bottom of this story).
Only once since the start of 2023 has Tesla Australia recorded fewer deliveries in a month, and while October is typically a slow month for the brand, the brand has failed to record a year-on-year sales increase since March.
MORE: Tesla global deliveries up for the first time in 2024 amid softening electric-car market
Since the start of 2024, the US car giant is down 19.4 per cent to 32,214 deliveries (from 39,985), and over the past seven months – all down on the periods in 2023 – it is down 34.3 per cent.
If it continues its momentum of the past seven months through November and December, it would report about 36,200 deliveries by the end of the year – down on 46,116 in 2023, but up on 19,594 in 2022.
Based on last year’s sales results, it would place Tesla 14th for the year – down from eighth in 2023.
Where Tesla ranks on the electric-car sales leaderboard will not be known until the Federal Chamber of Automotive Industries (FCAI) publishes October data for nearly every other car brand this Wednesday 6 November.
However, Tesla is at risk of being outsold by emerging Chinese brand BYD, known for its electric cars – but enjoying strong sales growth thanks to its new Sealion 6 plug-in hybrid SUV.
Tesla Model 3 deliveries were down 64.2 per cent last month, to just 422 cars – its worst result since November 2022.
The Model Y SUV remained the company’s top seller, up 28.6 per cent year-on-year in October 2024 – but its tally of 1042 deliveries is the model’s second-worst result this year.
Tesla’s decline has led a broader cooling of the electric-car market in Australia, as the popularity of hybrid and plug-in hybrid vehicles booms.
While an update for the Model Y is due next year, the US car giant still only fields two models in Australia – and it does not yet have an answer for more affordable electric cars from MG and BYD which are growing in popularity.
Globally, Tesla deliveries are down 2.3 per cent year-to-date, though in the third quarter of 2024 (July to September) it recorded a 6.4 per cent increase.
Tesla sales in Australia
| Month | Deliveries | Year-on-year change |
| January 2023 | 3313 | Not available |
| February 2023 | 3516 | Not available |
| March 2023 | 3578 | Up 15.5 per cent |
| April 2023 | 3676 | Up 6969.2 per cent |
| May 2023 | 4476 | Up 37200 per cent |
| June 2023 | 7018 | Up 3980.2 per cent |
| July 2023 | 3934 | Up 98250 per cent |
| August 2023 | 3309 | Down 2.6 per cent |
| September 2023 | 5177 | Down 13.3 per cent |
| October 2023 | 1988 | Up 79.3 per cent |
| November 2023 | 3939 | Up 79.4 per cent |
| December 2023 | 2192 | Up 73.1 per cent |
| January 2024 | 1107 | Down 66.6 per cent |
| February 2024 | 5665 | Up 61.1 per cent |
| March 2024 | 6017 | Up 68.2 per cent |
| April 2024 | 2077 | Down 43.5 per cent |
| May 2024 | 3567 | Down 20.3 per cent |
| June 2024 | 4683 | Down 33.3 per cent |
| July 2024 | 2592 | Down 34.1 per cent |
| August 2024 | 2393 | Down 27.7 per cent |
| September 2024 | 2649 | Down 48.8 per cent |
| October 2024 | 1464 | Down 26.4 per cent |
| YTD 2024 | 32,214 | Down 19.4 per cent |
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