Ferrari and the social greeting: a Christmas behind the wheel

Yesterday at 02:54 PM

During these festive days, Ferrari did not miss the opportunity to share a message that captured the attention of enthusiasts and casual onlookers alike. On the Maranello team’s official profiles, a special Christmas post appeared, accompanied by an iconic image. Taking center stage was the steering wheel of a Formula 1 car, with the phrase “Driving home for Christmas,” evoking the long tradition of four-wheel racing intertwined with the joy of this season.

In the short but meaningful social message, Ferrari addressed the community with words full of warmth: “We wish this to be a day filled with happiness, affection, and true Christmas spirit!” The phrase reinterpreted the English wording: “Wishing you a day filled with joy, love, and holiday magic! ” This simple yet heartfelt greeting was enough to drive fans wild, flooding the comments section with thanks, festive emojis, and reciprocal wishes.

The fans of the Prancing Horse, always among the most passionate in the world, recognized in this gesture a way to connect even with those who might usually follow the team’s affairs more casually. For some time now, Ferrari has been meticulously managing its digital presence, aware of the importance of sharing more informal moments. It's not just about on-track results, pole positions, and victories—during Christmas, there’s room for smiles, family, and relaxation. The choice to showcase a steering wheel accompanied by the slogan “Driving home for Christmas” reflects a desire to blend the racing world with the holiday spirit, with the arrow pointing toward Maranello standing out.

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