Formula 1: record-breaking statistics for 2024 in attendance, social media and more
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F1 has released its 2024 statistics covering attendance, social media, and other topics, marking a record-breaking year. With an unprecedented 24 races on the calendar, the championship, which concluded in Abu Dhabi on December 8, set many records. The 2024 season saw significant changes, including new additions to the calendar, drivers switching teams, and engineers leaving their roles after years with the same teams. This milestone year for F1, reflected in attendance and social media statistics, sets the stage for further growth in 2025.
GP Attendance
In 2024, F1 experienced a significant increase in seasonal attendance over race weekends. At most Grands Prix, attendance exceeded 300,000 across the three days of on-track activity. With 24 races, the total season attendance reached 6.5 million over race weekends, compared to 6 million in 2023. Notable figures include 17 sold-out events, 10 new attendance records, and 4 race weekends with over 400,000 attendees. Highlights include Australia (approximately 452,000), Great Britain (480,000), Austin (430,000), and Mexico (404,000). Eleven weekends surpassed 300,000 attendees, including Monza, Austria, Canada, Hungary, Belgium, the Netherlands, and Las Vegas.
F1 Social Media Statistics 2024
With an increasingly younger audience, social media has become even more central. F1 reached 96 million followers, a 36% increase compared to 2023. YouTube viewership grew by 16%, TikTok by 23%, Instagram by 25%, and Facebook by 7%. The F1 app also saw remarkable success, with a 52% increase in registered users compared to 2023.
Television Viewership
F1 recorded new viewer milestones in both established and emerging markets. The Miami GP was the most-watched in the United States, with 3.1 million viewers. The Chinese GP attracted 14.8 million viewers, a 50% increase compared to 2019. The Canadian GP reached 17.4 million viewers, and the British GP set a European record with 22.4 million viewers. The sport continues to grow globally, with strong development in markets such as Canada, Australia, China, and the Middle East.
The new 2024 Sprint format boosted fan engagement both on-site and on television. Friday attendance during Sprint weekends increased by up to 30%. Television audiences during Sprint weekends were, on average, 10% higher than during traditional weekends, with Sprint sessions attracting more viewers than free practice. The Miami Sprint alone drew nearly 1 million viewers on ESPN, setting a U.S. record. Additionally, 75% of fans support the inclusion of Sprint races in the calendar, and 80% prefer the new format.
The global F1 fanbase, now 750 million strong, continues to expand, becoming younger and more diverse. 42% of fans are under 35 years old, and 41% are female, an increase from 37% in 2018. Women aged 16 to 24 represent the fastest-growing segment. Interest in F1 is rising in the United States (up 3 percentage points from 2023) and in traditional markets like the United Kingdom (up 2pp) and Germany (up 4pp).
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